When Kay Bransford stepped in to help her aging parents manage their daily finances, she discovered how overwhelming — and often invisible — this responsibility can be. Today, through MemoryBanc, she provides trusted financial advocacy for older adults and beneficiaries of special needs trusts, helping families manage bills, streamline accounts, and navigate fiduciary roles with clarity and confidence. Her insights reveal why estate plans alone aren’t enough — and how proactive financial organization protects loved ones long before crisis hits.